Google My Business vs Google Business Profile: What Changed in 2026
Google renamed Google My Business to Google Business Profile in 2022. Here is what actually changed, what stayed the same, and what it means for your listing today.
If you are searching for 'Google My Business' in 2026, you are looking for Google Business Profile — the same product with a new name. Google rebranded Google My Business (GMB) to Google Business Profile (GBP) in November 2021, with the transition completing through 2022. The core function is identical: it is how your business appears on Google Search and Google Maps.
What changed when Google My Business became Google Business Profile
- The Google My Business app was retired — profile management moved directly into Google Search and Google Maps for most businesses
- The standalone dashboard at business.google.com remains available for multi-location businesses and agencies
- The Google My Business API became the Google Business Profile API
- Direct management from Google Search became the default for single-location businesses — search your business name and manage from the Knowledge Panel
What stayed exactly the same
- Your existing profile, reviews, photos, and history were not affected by the rebrand
- The same policy rules apply — Google My Business policies became Google Business Profile policies with no material changes
- The suspension and reinstatement process is identical
- Your profile's visibility in Maps and Search works the same way
- The verification requirements are the same
How to find your Google Business Profile if you set it up as Google My Business
Is your Google Business Profile at risk?
Run a free GBP scan — no signup, no credit card. Get your risk score and the top issues flagged in under 60 seconds.
- 1Sign in to the same Google account you used to create the profile
- 2Go to business.google.com — your profile will be there
- 3Or search your business name directly in Google Search — if you are signed into the managing account, a management panel appears on the right side
- 4Or open Google Maps, search your business, click the listing, and look for the Edit profile option
If your Google My Business profile is not appearing, it may be suspended, unverified, or associated with a different Google account. Check business.google.com while signed into every Google account you own.
Does the rebrand affect your suspension risk?
No — and yes. The name change itself does not affect your listing. But Google significantly tightened its enforcement policies in 2022–2023 alongside the rebrand, and has continued increasing suspension rates through 2024–2026. Many business owners who had stable Google My Business profiles for years began experiencing suspensions after 2022 because enforcement rules that were always on paper began being applied in practice.
Why some GBP guides still say Google My Business
Most guides, tools, and resources use both names interchangeably. The product is the same. The policies are the same. The suspension and appeal processes are the same. If you see advice written for 'Google My Business,' it applies to your Google Business Profile directly.
Whether your profile was set up under the old Google My Business name or the current Google Business Profile brand, the suspension risk signals are the same. A free scan at gbprevive.com/scan checks your profile against current GBP enforcement criteria.