Real Estate Agency / Realtor
very high suspension riskReal Estate Agency Google Business Profile Suspended?
Real Estate Agencies face a very high rate of GBP suspension. Individual real estate agents listing themselves separately from their brokerage frequently trigger duplicate profile flags, leading to suspension of both the agent and brokerage profiles.
Why Real Estate Agencies Get Suspended
These are the top suspension triggers specific to the Real Estate Agency / Realtor GBP category:
- 1
Individual agents creating profiles separate from brokerage
- 2
Virtual office or shared coworking address
- 3
Area and service keywords in business name
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- 1
Fix the root cause first
For Real Estate Agencies, the most common fix is: individual agents creating profiles separate from brokerage. Do not appeal until this is corrected — submitting without fixing the cause is the most common reason appeals fail.
- 2
Gather your evidence
You have 60 minutes once you open Google's form. Prepare all files before you open it: state business registration, bank statement or commercial lease (utility bills not accepted since June 2025), website screenshot, GBP screenshot, and signage photo if you have a physical location.
- 3
Write a specific appeal letter (under 1,000 characters)
Your letter must directly acknowledge Google's stated reason and describe what you fixed. For Real Estate Agencies: avoid generic statements. Be specific about the exact correction — name change, address update, business type change, or duplicate removal.
- 4
Submit once and monitor
Upload up to 5 evidence files, paste your appeal letter, and submit once. Duplicate submissions flag your account. Response typically takes 3–10 business days. After reinstatement, enable daily monitoring to prevent re-suspension.
FAQ — Real Estate Agency GBP Suspensions
Why is my Real Estate Agency GBP suspended?
Real Estate Agencies are most commonly suspended for: individual agents creating profiles separate from brokerage. Individual real estate agents listing themselves separately from their brokerage frequently trigger duplicate profile flags, leading to suspension of both the agent and brokerage profiles.
Can I create a new GBP for my Real Estate Agency while the old one is suspended?
No. Creating a new profile for the same business location while an appeal is pending is a policy violation and worsens your case. Fix and appeal the existing profile.
How long does reinstatement take for a Real Estate Agency GBP?
3–10 business days for most cases. Incomplete evidence or generic appeal letters can extend this to 3–4 weeks. Submitting a second appeal restarts the clock.
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